Free Essays on The Light Of The World

In â€Å"the light of the world†, by Ernest Hemingway, the main setting is a train station where our characters are sitting on a bench. The setting gives us time place and atmosphere; in addition it sheds light on the character nick. Showing his sensitivity to beauty and how naà ¯ve he is. The setting also show’s how nick is still just learning the way’s of the world and just getting his feet wet. The physical setting involves a time in Nick’s life where he is still young. The setting is a train station with benches where He meets 5 whores and six white men. Nick, the narrator, tells us â€Å"that it was crowded and hot from the stove and full of stale smoke. As we came in nobody was talking† (40). This is what is said before Nick and his friend walk into the room. This little bit of description adds to our understanding of how the characters begin to get a little hostile. After that the dialogue between characters does not stop, which gives us more insight into how out going nick really is. Symbolically this train station represents Nick’s life and how he will meet new people and in his life many people will pass him by. The setting also gives us a good look into Nick’s personality. We can see he is very young by his naivetà ©. But we have a real respect for him, because he is very sensitive to beauty. We can tell bye the way he looks at the ugliest whore there and talk’s about how beautiful her voice is. We read that the cook turned to the fat one quickly and said â€Å"you big disgusting mountain of flesh†. But Nick says â€Å"the big whore shook and laughing. She had a real pretty voice†. We can see through these excerpts that Nick is a really very sensitive to beauty and doesn’t really dislike her because of her size. Nicks naivetà © is shown in the how he doesn’t quite realize these women and how society feel’s toward them. The setting gives us specific insight to our main character. Both physically and emoti... Free Essays on The Light Of The World Free Essays on The Light Of The World In â€Å"the light of the world†, by Ernest Hemingway, the main setting is a train station where our characters are sitting on a bench. The setting gives us time place and atmosphere; in addition it sheds light on the character nick. Showing his sensitivity to beauty and how naà ¯ve he is. The setting also show’s how nick is still just learning the way’s of the world and just getting his feet wet. The physical setting involves a time in Nick’s life where he is still young. The setting is a train station with benches where He meets 5 whores and six white men. Nick, the narrator, tells us â€Å"that it was crowded and hot from the stove and full of stale smoke. As we came in nobody was talking† (40). This is what is said before Nick and his friend walk into the room. This little bit of description adds to our understanding of how the characters begin to get a little hostile. After that the dialogue between characters does not stop, which gives us more insight into how out going nick really is. Symbolically this train station represents Nick’s life and how he will meet new people and in his life many people will pass him by. The setting also gives us a good look into Nick’s personality. We can see he is very young by his naivetà ©. But we have a real respect for him, because he is very sensitive to beauty. We can tell bye the way he looks at the ugliest whore there and talk’s about how beautiful her voice is. We read that the cook turned to the fat one quickly and said â€Å"you big disgusting mountain of flesh†. But Nick says â€Å"the big whore shook and laughing. She had a real pretty voice†. We can see through these excerpts that Nick is a really very sensitive to beauty and doesn’t really dislike her because of her size. Nicks naivetà © is shown in the how he doesn’t quite realize these women and how society feel’s toward them. The setting gives us specific insight to our main character. Both physically and emoti...

Once upon a time, there was a girl

Once upon a time, there was a girl. She led what seemed to be a great life. She had a nice home, lots of friends, and happiness. Deep down, this girl was not so happy. She did not feel that her friends were true, and at times, her nice home was not so nice. Now maybe she was being ungrateful, or maybe she only longed for a true friend, but she was not happy. Over a short time, she found a friend in a very unlikely place. You see, her friend was an orange leprechaun. Many people ridiculed her for becoming friends with someone of another kind, but she felt it was true. She didn't talk much about her friend and tried her hardest to put an end to the rumors. People wanted to make her accept her own kind and be friends with only her own She stayed close to her new friend and decided that someday they wouldn't have to hide their friendship. She couldn't wait for this day. She felt that everyone deserved the type of friend He promised to always be true and did his best to help her with problems. For this, she loved him. She loves his friendship; she loved his ways. In a way, this made her sad. She felt that she didn't have anything to offer him because he was from a better kind. For a long time, she believe things wouldn't work out, but They often talked about life's experiences. She told him what she knew, and he told her about his many great adventures. You see, he was an orange leprechaun, and orange leprechauns experienced more than her kind. He told her of the many things he had done and seen. He also helped her to understand and enjoy the best things in life. She greatly enjoyed hearing all he had One day, there was a problem. The Ruler of the Skies had found out about the mixing of the two kinds. The ruler demanded it stop at once. In her heart, she foolishly believed that her orange leprechaun would carry our his pro

Literature review of Acupuncture as an adjunct in Drug and Alcohol Essay

Literature review of Acupuncture as an adjunct in Drug and Alcohol Withdrawal - Essay Example This study was able to establish that there was a strong consensus among clients and staff interviewed that acupuncture had a beneficial impact in terms of helping patient relax, reducing his anxiety and pain. 2. Mills, E., Wu, P., Gagnier, J., and Ebbert, J., (2005). Efficacy of acupuncture for cocaine dependence: a systematic review & meta-analysis. Harm Reduction Journal 2(4), pp. 1-6. In this paper, the authors systematically evaluated and analyzed the randomized controlled trials on acupuncture in the management of cocaine addiction. The authors were able to cover 10 databases using different inclusion criteria. All in all, the authors established that the meta-analysis does not support the use of acupuncture in the management of cocaine dependence. However, most of the trials had issues with a significant loss in their follow-up, thus lessening the impact of the inferences drawn. 3. Black, S., Carey, E., Webber, A., Neish, N., and Gilbert, R. (2011). Determining the efficacy of auricular acupuncture for reducing anxiety in patients withdrawing from psychoactive drugs. J Subst Abuse Treat., 41(3):279-87 This study hypothesized that auricular acupuncture can reduce the anxiety caused by withdrawal from psychoactive drugs. ... lar acupuncture was not more effective than sham or control treatments in reducing anxiety and the use of acupuncture in the management of drug withdrawal is still controversial. 4. Killeen, T. and Brady, K. (1997). A preliminary study of the effects of auricular acupuncture on alcohol and drug withdrawal symptoms. Substance Abuse, 18(3). The authors set out to evaluate the impact of auricular acupuncture in reducing stress in drug withdrawal patients. About 60 patients were covered by this paper with questionnaires used after initial treatment with acupuncture. Their rate of distress was measured. The authors were able to establish that there were statistically significant improvements seen on all measures for the subjects during the pre and post testing period. QUESTION 2 Literature Review Introduction Alternative and complementary medicine has long been part of our conventional medicine practice, especially in many parts of Asia and in the African region. For the West, their focus has always been on conventional and modern medicine and the adaptation of alternative therapies has not found widespread acceptance. There are various risks involved in the use of alternative and complementary medicine, especially as its applications are not supported by scientific studies and research. This paper shall establish a critical analysis of literature on acupuncture and its impact on drug withdrawal. This paper shall provide a critical analysis based on specific literature on the subject matter. First, an overview of the acupuncture shall be discussed, along with a general description of drug withdrawal. Secondly, an overview of available literature on the subject matter shall be presented. Thirdly, a critical analysis of gaps within these studies will be discussed. Lastly, a

International financial management Essay Example | Topics and Well Written Essays - 2250 words

International financial management - Essay Example Foreign exchange market makes it possible for both private and commercial transactions including loans, investments, and foreign trade. The existence of a foreign exchange market is a result of economies employing national currencies rather than a common currency (Kumar, and Mukherjee, 2007; Butcher, 2011). If the world economy was to use a single currency, foreign markets could not be a necessity. The foreign exchange market is exceedingly active, and it is largely an over the counter market. Although the exchanges trade futures and option, a number of transactions are over the counter (Brigham, and Houston, 2009). The future expected spot price is the market's belief about an asset’s spot price in the future (Poniachek, 2012). This leads to a question of whether or not one can use the current forward price to predict the particular future spot price. A number of hypotheses have been in place to try clarifying the relationship between the expected future spot price, and the c urrent forward price (Wang, 2009). In the field of financial economics, there has been intensive examination by researchers on the â€Å"Forward Rate Unbiased Hypothesis† (FRUH), as Kumar (2011) indicates. ... This means that organizations can look upon a future exchange rate that is prevailing today as the spot rate of the future date (Sharan, 2006; Carbaugh, 2011). In the case of an assumption that the forex market is rational or efficient, the spot rate that is common at the future date should be in tandem with the future rate for that date established in the market today. Contrary to this belief, scientific evidence indicates that there are significant variations between the forward market rates and the spot rates (Kumar, 2011). In addition, the studies have not been able to produce any material evidence to prove that forward market rate can predict the future spot rates. Some forecasters hold the believe that foreign exchange markets for the principal floating currencies are efficient, and that forward market rates are an unbiased indicators of the future spot exchange rates. Unbiased prediction implies that the forward exchange rate will, on average, underestimate and overestimate th e actual future spot exchange rate in equivalent degree and frequency. There is a probability that the forward market rate may not be equivalent to the future spot exchange rates. This relationship’s rationale is founded on the assumption that: a) There is a quick reflection of all relevant information in both the forward exchange markets and spot exchange markets b) Instruments that are denominated in the various currencies are perfect alternates for each other c) Operation costs are minimal 3. The future spot rate and the forward rate One can make out the relationship between the forward market rate and the expected future spot rate on the unbiased forward rate theory. This theory claims that the forward exchange rate is the superlative, and a balanced,

Chitra Banerjee Divakaruni Essay Example for Free

Chitra Banerjee Divakaruni Essay One Amazing Thing by: Chitra Divakaruni. It was first published in the US in voice by Hyperion in 2009 and later published by Penguin books India February 2010. The book also has 240 pages. Chitra B. Divakaiumi is an award winning author poet. Her work is widely known, as she has been published in over 500 magazines. Including Atlantic Monthly and The New Yorker, and her writing has been included in over 50 anthologies. She was born in India and lived there until 1976. At which point she left Calcutta and came to the United States. A young woman Uma, sits in the waiting room of the India passport office. She starts to get very impatient, and she entertains herself by observing the other people in the waiting room with her. Everyone has a reason of why they want to enter into India. In the waiting area their waits an Africa American war veteran Cameron who takes charge, but some are unhappy about it. A Muslim names Tariq. An upper class Caucasian couple that really don’t get alone. A Chinese grandmother with a secret past, and her granddaughter, two visa office workers on the verge of and affair Malathi and Mr. Mangalam, and Uma. As they all set in the waiting area Uma starts to feel a little rumbling and that when the earthquake strikes. When everything settles down, there were some major injuries as well as some minor injuries. People started to go into survival mode, as there is little food to eat. The office starts to flood. So emotional stress seems to much for everyone to handle as they wait to be rescued or die. So that’s when Uma comes up with everyone telling â€Å"One Amazing Thing† , about themselves because she believes that no one can go through life without encountering at least one amazing thing. So everyone begin to tell one amazing thing that they have never told anyone before. With One Amazing Thing everyone discover so much from each other as well as their selves. Elderly Caucasian couple Mr. and Mrs. Pritchet going through a difficult time in their marriage, an Indian-Muslim man Tariq who is disillusioned and angry with the new US, as Chinese lady Jiang who loved and lost a man in her younger days, her granddaughter Lily, a middle age army officer haunted by his guilt Cameron, Malathi a visa officer who is engaging in a affair with her boss, Mr. Mangalam on the verge of an extra-martial affair, an Indian-American student Uma, who is confused by her parents decision to return to Kolkata after living in the US for over 20 years. The plot focuses on a group of strangers who are trapped in a visa office. Most customers even some staff have come and gone, but nine people remain in the office. When an earthquake rips through the afternoon, trapping these nine characters together, their focus first is to survive through the struggle. There is a little food from which came from what people had. The office begins to flood, and everyone starts to panic and get really scared and frustrated. So when the emotional stress seems to be to much for them to bear, the young lady Uma tells them to tell a personal tale about them that no one knows about â€Å"One Amazing Thing†, from what they have been through in life. So all of their stories from the romance, self-discovery, family, etc. This novel really proves the power of a lot of stories and the meaning of us as human’s expressions itself. In my opinion the book â€Å"One Amazing Thing†, is an engaging book because it reinforces the idea that all of us are different and unique in our own ways, and that we all have stories of our lives that may be interesting or not to tell. We all can connect to this book or see one another if we are willing to take the time out to listen to people. Because everyone has a something to tell, and amazing is not always positive words. But describes something that might have changed a life, or the course of someone life. Some of the stories are very heart breaking, but all of them paint a picture in some way of the characters and why they may be who they have become. Thing by: Chitra Divakaruni. It was first published in the US in voice by Hyperion in 2009 and later published by Penguin books India February 2010. The book also has 240 pages. Chitra B. Divakaiumi is an award winning author poet. Her work is widely known, as she has been published in over 500 magazines. Including Atlantic Monthly and The New Yorker, and her writing has been included in over 50 anthologies. She was born in India and lived there until 1976. At which point she left Calcutta and came to the United States. A young woman Uma, sits in the waiting room of the India passport office. She starts to get very impatient, and she entertains herself by observing the other people in the waiting room with her. Everyone has a reason of why they want to enter into India. In the waiting area their waits an Africa American war veteran Cameron who takes charge, but some are unhappy about it. A Muslim names Tariq. An upper class Caucasian couple that really don’t get alone. A Chinese grandmother with a secret past, and her granddaughter, two visa office workers on the verge of and affair Malathi and Mr. Mangalam, and Uma. As they all set in the waiting area Uma starts to feel a little rumbling and that when the earthquake strikes. When everything settles down, there were some major injuries as well as some minor injuries. People started to go into survival mode, as there is little food to eat. The office starts to flood. So emotional stress seems to much for everyone to handle as they wait to be rescued or die. So that’s when Uma comes up with everyone telling â€Å"One Amazing Thing† , about themselves because she believes that no one can go through life without encountering at least one amazing thing. So everyone begin to tell one amazing thing that they have never told anyone before. With One Amazing Thing everyone discover so much from each other as well as their selves. Elderly Caucasian couple Mr. and Mrs. Pritchet going through a difficult time in their marriage, an Indian-Muslim man Tariq who is disillusioned and angry with the new US, as Chinese lady Jiang who loved and lost a man in her younger days, her granddaughter Lily, a middle age army officer haunted by his guilt Cameron, Malathi a visa officer who is engaging in a affair with her boss, Mr. Mangalam on the verge of an extra-martial affair, an Indian-American student Uma, who is confused by her parents decision to return to Kolkata after living in the US for over 20 years. The plot focuses on a group of strangers who are trapped in a visa office. Most customers even some staff have come and gone, but nine people remain in the office. When an earthquake rips through the afternoon, trapping these nine characters together, their focus first is to survive through the struggle. There is a little food from which came from what people had. The office begins to flood, and everyone starts to panic and get really scared and frustrated. So when the emotional stress seems to be to much for them to bear, the young lady Uma tells them to tell a personal tale about them that no one knows about â€Å"One Amazing Thing†, from what they have been through in life. So all of their stories from the romance, self-discovery, family, etc. This novel really proves the power of a lot of stories and the meaning of us as human’s expressions itself. In my opinion the book â€Å"One Amazing Thing†, is an engaging book because it reinforces the idea that all of us are different and unique in our own ways, and that we all have stories of our lives that may be interesting or not to tell. We all can connect to this book or see one another if we are willing to take the time out to listen to people. Because everyone has a something to tell, and amazing is not always positive words. But describes something that might have changed a life, or the course of someone life. Some of the stories are very heart breaking, but all of them paint a picture in some way of the characters and why they may be who they have become.

Essay --

No matter how fast you can finish or read a book, how fast can you read it with a given time? Think about this, each person has a different speed at how fast they can read out loud or speak and how their brain processes it, but how will the rate they read at change once they’re given a short amount, such as one minute to read an excerpt. Most importantly is how accurate will their reading be. The Brain and Its Function The brain is a complex system that houses the controls to your body ranging from your reaction, emotion, speech or language, development, memory, body functions, and much more. It’s created of a jelly like fat and protein weighing in about three pounds. It’s the body’s biggest organ and consists of over one hundred billion nerves that not only put together thoughts and highly coordinated physical actions, but regulate our unconscious body processes, such as digestion and breathing (http://science.nationalgeographic.com). The largest part of the brain is called the cerebrum, which accounts for eighty-five percent or the organ’s weight, the distinctive outer surface of the brain is the cerebral cortex. The cerebrum is split into two halves, or hemispheres, and it is further divided into four regions, or lobes, in each hemisphere (http://science.nationalgeographic.com). The cerebrum frontal lobe, located behind the forehead, is responsible for speech, thought , learning, emotion, and movement; behind the frontal lobes there’s the parietal lobes that processes sensitive information such as temperature, touch, and pain; at the rear of the brain there’s the occipital lobes that deals with your vision, and then there’s the temporal lobes, near the temples, which control your hearing and memory (http://science.nationalgeog... ...’s aphasia there’s the Wernicke’s aphasia is when you ask a person a question and they respond with a sentence that is more or less grammatical, but contains words that have little to do with the questions or, for the matter, with each other. People with this type of aphasia have difficulty naming things, often then responding with words that sound similar, or names of related thing, it’s as if they are having an absolutely hard time with their mental â€Å"dictionaries.† (http://webspace.ship.edu). Language and Speech The way language works, then, is that each person’s brain contains a lexicon of words and the concepts they stand for (a mental dictionary) and a set of rules that combine the words that convey relationships among concepts (a mental grammar) (Pinker 85). Language uses grammar which is a discrete combinational system that has two important consequences

What is Advertising?

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for bysponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial,radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages. 0 Ways to Advertise your Business If you have a work at home business that you run over the internet with a website you will need to get the word out and attract people to your site. There are several ways to do this. Just remember to have a budget and stick to it. Make a plan and do something every day to advertise your work at home business. It is a competitive world out there so try to be unique and original. Your advertising needs to pop out at people to get their attention. If they’ve seen it a hundred times, they’re not going to pay attention to yours. Make your potential customers want to see what you have to offer and want to keep coming back for more. It can be challenging and hard work, but in the end it will all be worth it when your business is a success. These are some of the things you can do to advertise your work at home business. Advertising both online and offline can bring customers to your business. Here are some ideas 10 Ways to Advertise your Business – Make a unique†¦ (Page 2 of 4 ) Make a unique and exciting web page. If you are working online, this will be the heart and soul of your business. Make it as interesting as possible. You want potential customers to want to stay and read all the information you have to offer and buy your products. Write original articles and submit them to article directories. Use your website in your resource box and people will visit your website if the article intrigues them enough. Submit your website to link directories. The more exposure and back links to your site you can get, the better. Find link directories that are popular and have lots of traffic and you’ll have visitors in no time. Place online and offline classifieds. Find classified sites, there are paid and free, and submit eye catching ads. Make the title pop so people will instantly be drawn to it. Hand out flyers with your website address on them. Make flyers with a slogan or picture that will make people stop and look at it. Don’t be afraid to use some color. 10 Ways to Advertise your Business – Get some business†¦ (Page 3 of 4 ) Get some business cards made up with your website address on them. Hand these out whenever you get a chance. You can add color to these also. Make use of the many traffic exchanges on the internet. Find as many as you can and pick the ones that interest you. Use as many as you’re comfortable with because you’ll have to surf and click for an hour or so a day to earn views to your site. Post in forums. Giving people advise on the things you know is building a reputation for you and putting a signature with your name and website address may send people to your site. It’s also a great place to learn from others that are doing the same or similar business as you are. Tell everyone you know about your business and before you know it they will tell others. It’s like a chain reaction, word of mouth can be powerful. Make a capture page. Sometimes they are called squeeze pages or splash pages. Make it short and to the point to grab the attention of the person reading it. They will put their name and email in the opt in form and become a subscriber in your list. You can send them your offers for as long as they are a subscriber. About the Author: Tara Martindale specializes in helping people find the best work at home business opportunities available. Visit Tara's Work at Home Business Opportunities site for details. Print Advertising – Newspapers, Magazines, Brochures, Fliers The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. Often the newspapers and the magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement (front page/middle page), as well as the readership of the publications. For instance an advertisement in a relatively new and less popular newspaper would cost far less than placing an advertisement in a popular newspaper with a high readership. The price of print ads also depend on the supplement in which they appear, for example an advertisement in the glossy supplement costs way higher than that in the newspaper supplement which uses a mediocre quality paper. Outdoor Advertising – Billboards, Kiosks, Tradeshows and Events Outdoor advertising is also a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also several events and tradeshows organized by the company. The billboard advertising is very popular however has to be really terse and catchy in order to grab the attention of the passers by. The kiosks not only provide an easy outlet for the company products but also make for an effective advertising tool to promote the company's products. Organizing several events or sponsoring them makes for an excellent advertising opportunity. The company can organize trade fairs, or even exhibitions for advertising their products. If not this, the company can organize several events that are closely associated with their field. For instance a company that manufactures sports utilities can sponsor a sports tournament to advertise its products. Broadcast advertising – Television, Radio and the Internet Broadcast advertising is a very popular advertising medium that constitutes several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted. The radio might have lost its charm owing to the new age media however the radio remains to be the choice of small-scale advertisers. The radio jingles have been very popular advertising media and have a large impact on the audience, which is evident in the fact that many people still remember and enjoy the popular radio jingles. Covert Advertising – Advertising in Movies Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. There is no commercial in the entertainment but the brand or the product is subtly( or sometimes evidently) showcased in the entertainment show. Some of the famous examples for this sort of advertising have to be the appearance of brand Nokia which is displayed on Tom Cruise's phone in the movie Minority Report, or the use of Cadillac cars in the movie Matrix Reloaded. Surrogate Advertising – Advertising Indirectly Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to health are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand. Common examples include Fosters and Kingfisher beer brands, which are often seen to promote their brand with the help of surrogate advertising. Public Service Advertising – Advertising for Social Causes Public service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant messaged about important matters and social welfare causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on. David Oglivy who is considered to be one of the pioneers of advertising and marketing concepts had reportedly encouraged the use of advertising field for a social cause. Oglivy once said, â€Å"Advertising justifies its existence when used in the public interest – it is much too powerful a tool to use solely for commercial purposes. . Today public service advertising has been increasingly used in a non-commercial fashion in several countries across the world in order to promote various social causes. In USA, the radio and television stations are granted on the basis of a fixed amount of Public service advertisements aired by the channel. Celebrity Advertising Although the audience is ge tting smarter and smarter and the modern-day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank upon celebrities and their popularity for advertising their products. Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist of all sorts of advertising including, television ads or even print advertisements. The advantages and disadvantages of advertising boils down to one aspect key aspect – cost. BENEFITS Advertising is generally costly, but has to be viewed as an investment and a cost that is going to pay for itself many times over. There are many different types of advertising and not all forms of advertising cost money. The most effective form is word of mouth – when previous customers make recommendations to others. This type of endorsement is invaluable and comes off the back of good service previously delivered. Word of mouth advertising however rarely delivers massive results, instead it is more likely to bring a steady stream of business and enhanced reputation. Media advertising through television, radio and newspapers is a reliable way of driving sales and results, but is an expensive venture. Selecting your target audience and the medium best suited to reach that audience is an art in itself, but when completed properly provides great returns. DISADVANTAGES The downside of advertising is that you have to have your business geared up to cope with additional demand, as well as targeting the right audience. If you spend money on a campaign and do not have the stock or manpower to deal with the demand that follows, it could end up being counter-productive. Being unable to match demand or meet promises can be very damaging to the reputation of a company. If customers are let down or not happy with the service they receive following an advertising campaign, it could be a long time before they consider doing business again. A well planned, targeted advertising campaign can revolutionize a company, bringing them to the public attention and creating a market that can continue to pay dividends for months to come. By keeping the message straightforward and simple a campaign can create a favorable impression, leading to inquires and orders, and giving the company the opportunity to maximize business and profits.