Essay --

No matter how fast you can finish or read a book, how fast can you read it with a given time? Think about this, each person has a different speed at how fast they can read out loud or speak and how their brain processes it, but how will the rate they read at change once they’re given a short amount, such as one minute to read an excerpt. Most importantly is how accurate will their reading be. The Brain and Its Function The brain is a complex system that houses the controls to your body ranging from your reaction, emotion, speech or language, development, memory, body functions, and much more. It’s created of a jelly like fat and protein weighing in about three pounds. It’s the body’s biggest organ and consists of over one hundred billion nerves that not only put together thoughts and highly coordinated physical actions, but regulate our unconscious body processes, such as digestion and breathing (http://science.nationalgeographic.com). The largest part of the brain is called the cerebrum, which accounts for eighty-five percent or the organ’s weight, the distinctive outer surface of the brain is the cerebral cortex. The cerebrum is split into two halves, or hemispheres, and it is further divided into four regions, or lobes, in each hemisphere (http://science.nationalgeographic.com). The cerebrum frontal lobe, located behind the forehead, is responsible for speech, thought , learning, emotion, and movement; behind the frontal lobes there’s the parietal lobes that processes sensitive information such as temperature, touch, and pain; at the rear of the brain there’s the occipital lobes that deals with your vision, and then there’s the temporal lobes, near the temples, which control your hearing and memory (http://science.nationalgeog... ...’s aphasia there’s the Wernicke’s aphasia is when you ask a person a question and they respond with a sentence that is more or less grammatical, but contains words that have little to do with the questions or, for the matter, with each other. People with this type of aphasia have difficulty naming things, often then responding with words that sound similar, or names of related thing, it’s as if they are having an absolutely hard time with their mental â€Å"dictionaries.† (http://webspace.ship.edu). Language and Speech The way language works, then, is that each person’s brain contains a lexicon of words and the concepts they stand for (a mental dictionary) and a set of rules that combine the words that convey relationships among concepts (a mental grammar) (Pinker 85). Language uses grammar which is a discrete combinational system that has two important consequences

What is Advertising?

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for bysponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial,radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages. 0 Ways to Advertise your Business If you have a work at home business that you run over the internet with a website you will need to get the word out and attract people to your site. There are several ways to do this. Just remember to have a budget and stick to it. Make a plan and do something every day to advertise your work at home business. It is a competitive world out there so try to be unique and original. Your advertising needs to pop out at people to get their attention. If they’ve seen it a hundred times, they’re not going to pay attention to yours. Make your potential customers want to see what you have to offer and want to keep coming back for more. It can be challenging and hard work, but in the end it will all be worth it when your business is a success. These are some of the things you can do to advertise your work at home business. Advertising both online and offline can bring customers to your business. Here are some ideas 10 Ways to Advertise your Business – Make a unique†¦ (Page 2 of 4 ) Make a unique and exciting web page. If you are working online, this will be the heart and soul of your business. Make it as interesting as possible. You want potential customers to want to stay and read all the information you have to offer and buy your products. Write original articles and submit them to article directories. Use your website in your resource box and people will visit your website if the article intrigues them enough. Submit your website to link directories. The more exposure and back links to your site you can get, the better. Find link directories that are popular and have lots of traffic and you’ll have visitors in no time. Place online and offline classifieds. Find classified sites, there are paid and free, and submit eye catching ads. Make the title pop so people will instantly be drawn to it. Hand out flyers with your website address on them. Make flyers with a slogan or picture that will make people stop and look at it. Don’t be afraid to use some color. 10 Ways to Advertise your Business – Get some business†¦ (Page 3 of 4 ) Get some business cards made up with your website address on them. Hand these out whenever you get a chance. You can add color to these also. Make use of the many traffic exchanges on the internet. Find as many as you can and pick the ones that interest you. Use as many as you’re comfortable with because you’ll have to surf and click for an hour or so a day to earn views to your site. Post in forums. Giving people advise on the things you know is building a reputation for you and putting a signature with your name and website address may send people to your site. It’s also a great place to learn from others that are doing the same or similar business as you are. Tell everyone you know about your business and before you know it they will tell others. It’s like a chain reaction, word of mouth can be powerful. Make a capture page. Sometimes they are called squeeze pages or splash pages. Make it short and to the point to grab the attention of the person reading it. They will put their name and email in the opt in form and become a subscriber in your list. You can send them your offers for as long as they are a subscriber. About the Author: Tara Martindale specializes in helping people find the best work at home business opportunities available. Visit Tara's Work at Home Business Opportunities site for details. Print Advertising – Newspapers, Magazines, Brochures, Fliers The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. Often the newspapers and the magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement (front page/middle page), as well as the readership of the publications. For instance an advertisement in a relatively new and less popular newspaper would cost far less than placing an advertisement in a popular newspaper with a high readership. The price of print ads also depend on the supplement in which they appear, for example an advertisement in the glossy supplement costs way higher than that in the newspaper supplement which uses a mediocre quality paper. Outdoor Advertising – Billboards, Kiosks, Tradeshows and Events Outdoor advertising is also a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also several events and tradeshows organized by the company. The billboard advertising is very popular however has to be really terse and catchy in order to grab the attention of the passers by. The kiosks not only provide an easy outlet for the company products but also make for an effective advertising tool to promote the company's products. Organizing several events or sponsoring them makes for an excellent advertising opportunity. The company can organize trade fairs, or even exhibitions for advertising their products. If not this, the company can organize several events that are closely associated with their field. For instance a company that manufactures sports utilities can sponsor a sports tournament to advertise its products. Broadcast advertising – Television, Radio and the Internet Broadcast advertising is a very popular advertising medium that constitutes several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted. The radio might have lost its charm owing to the new age media however the radio remains to be the choice of small-scale advertisers. The radio jingles have been very popular advertising media and have a large impact on the audience, which is evident in the fact that many people still remember and enjoy the popular radio jingles. Covert Advertising – Advertising in Movies Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. There is no commercial in the entertainment but the brand or the product is subtly( or sometimes evidently) showcased in the entertainment show. Some of the famous examples for this sort of advertising have to be the appearance of brand Nokia which is displayed on Tom Cruise's phone in the movie Minority Report, or the use of Cadillac cars in the movie Matrix Reloaded. Surrogate Advertising – Advertising Indirectly Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to health are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand. Common examples include Fosters and Kingfisher beer brands, which are often seen to promote their brand with the help of surrogate advertising. Public Service Advertising – Advertising for Social Causes Public service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant messaged about important matters and social welfare causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on. David Oglivy who is considered to be one of the pioneers of advertising and marketing concepts had reportedly encouraged the use of advertising field for a social cause. Oglivy once said, â€Å"Advertising justifies its existence when used in the public interest – it is much too powerful a tool to use solely for commercial purposes. . Today public service advertising has been increasingly used in a non-commercial fashion in several countries across the world in order to promote various social causes. In USA, the radio and television stations are granted on the basis of a fixed amount of Public service advertisements aired by the channel. Celebrity Advertising Although the audience is ge tting smarter and smarter and the modern-day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank upon celebrities and their popularity for advertising their products. Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist of all sorts of advertising including, television ads or even print advertisements. The advantages and disadvantages of advertising boils down to one aspect key aspect – cost. BENEFITS Advertising is generally costly, but has to be viewed as an investment and a cost that is going to pay for itself many times over. There are many different types of advertising and not all forms of advertising cost money. The most effective form is word of mouth – when previous customers make recommendations to others. This type of endorsement is invaluable and comes off the back of good service previously delivered. Word of mouth advertising however rarely delivers massive results, instead it is more likely to bring a steady stream of business and enhanced reputation. Media advertising through television, radio and newspapers is a reliable way of driving sales and results, but is an expensive venture. Selecting your target audience and the medium best suited to reach that audience is an art in itself, but when completed properly provides great returns. DISADVANTAGES The downside of advertising is that you have to have your business geared up to cope with additional demand, as well as targeting the right audience. If you spend money on a campaign and do not have the stock or manpower to deal with the demand that follows, it could end up being counter-productive. Being unable to match demand or meet promises can be very damaging to the reputation of a company. If customers are let down or not happy with the service they receive following an advertising campaign, it could be a long time before they consider doing business again. A well planned, targeted advertising campaign can revolutionize a company, bringing them to the public attention and creating a market that can continue to pay dividends for months to come. By keeping the message straightforward and simple a campaign can create a favorable impression, leading to inquires and orders, and giving the company the opportunity to maximize business and profits.

Play a View from the Bridge Essay

This play a View from the Bridge raises many complex issues. Like the fact, that Beatrice’s cousins maybe found out by the immigration services and the fact that Eddie is overprotective over Catharine but Beatrice wants her to grow up. In addition, the way Eddie objects to Rodolpho’s appearance and manner. The biggest problem Beatrice has is that there seems to be no romance in there sex life no more. She feels that there is no sex life.  It becomes clear from the very beginning that Eddie has worries about his wife’s visitors from Italy. He fears that Catharine maybe putting her self out too much for her guests which maybe be a little true. The reader can tell he has these concerns when eddies says â€Å"Beatrice, all I’m worried about is you got such a heart that I’ll end up on the floor with you and they’ll be in our bed† Act One Pg 8  This statement shows that he is not just worried about his own well being he also worried that his wife maybe to kind to notice when people are taken advantage of her.  Beside that, he is worried about his reputation in his local community. He wishes to be seen as a local hero around his community, but I think as soon as he realized that his new guests maybe a threat to reputation for two reasons. The first being that Rudolph is courting Catharine and Eddie feels that inappropriate because in courting Catharine, Rudolph is drawing the wrong kind of attention to himself. This worries Eddie that the immigration may find them out and arrest him. Therefore loosing his reputation as the rock in the community. The other worry on eddies mind is that Catharine is growing up to fast and is very overprotective over her. In everything, she does, he is always protesting and making things difficult an example of this is when he asked her why she was all dressed up and where she is going. In addition, he shows his overprotective nature when Rodolpho decides that he has sexual feelings towards Catharine. He was doing everything in his power to prevent there wedding or there progression of there relationship. He made arguments. For example in act one tried to teach Rodolpho how to box just to pick a fight with him. He even went to extremes and kissed him to prove that Rodolpho was gay. As if that was not enough he also kissed Catharine, which showed his love and caring nature towards her, but it may also show that he may have more sexual feelings than a parental love for her.  Eddie is a very old-fashioned man he believes that men should dress and act in a certain manner. To Eddie Rodolpho does not act in that manner. Eddie has his own theory that Rudolph is a homosexual. Tries to prove his theory many times. Every time failing to prove his point. Much to his embarrassment in the end, it provoked him to try to stab Rudolph and Marco. The biggest problem is that the romance between Beatrice and Eddie do not have that much romance in there life. In the beginning of the play there is barley any romance between the two by the end the pair have no love for each other at all. The main wedge between them is Catharine. She has become a wedge between them because Eddie through out the play developing feelings for Catharine romantic and otherwise. Making Eddie grow ever more distant from Beatrice. This probably made Beatrice feel unwanted and a little bit jealous. She had hostile feeling toward Eddie when the hostile feeling should be towards Catharine. The only thing she had to say to Catharine is that she has to grow up. Whereas when she confronted Eddie about it, he just shrugged it off with â€Å"it’s complicated†. This statement may have made Beatrice feel alone and unwanted.  In conclusion Eddie drove him self to a state of madness and drove his family to a point of hatred. He has forced his family to despise him. To the point of wanting to cause him, harm. Even though the main two women in his life still love, him they may feel over protected and to controlled.

Malcolm X vs Martin Luther King essays

Malcolm X vs Martin Luther King essays In the spring and summer of 1941, the Second World War began to spiral into a truly global conflict. In 1940, the World War was in reality a combination of several regional conflicts around the globe and couldnt truly be classified as a global war. In Europe, Hitlers Germany had overrun most of the continent and stood along the Soviet Border in an anxious truce with Stalins Soviet Union. In Asia, the Japanese Empire had gained control over much of the eastern seaboard including vital points such as Shanghai, Hong Kong and the Korean Peninsula. Finally, in Africa, the Axis powers had invaded Egypt and were beginning to spread along the Mediterranean seaboard. In 1941, however, the major world powers that had been notably absent from much military conflict, the United States and the Soviet Union, would enter and merge these regional conflicts into the first truly global war. On May 8th 1941, the escalation of war was very apparent in the media. The newspapers accounted the merging of conflicts that soon came to a decisive point of decision, which was whether or not the United States would join the Allied forces. As well as supplying information about the war to many citizens, the media was an important weapon in itself. The swaying of civilian views on the war was vital for all countries involved in the conflict, and the best medium for this persuasion was the mass media. Newspapers from around the world reported, predicted (often incorrectly), persuaded and in some cases affected the events occurring in the war. From ads and comic strips, to articles and pictures, the newspapers of May 8th 1941, not only transferred information to the masses, but transformed the views of the masses, and in a part, the outcome of the war. In May of 1941, there was no visible end in sight to a war that was just continuing to expand. The European war was now in the skies and the seas as the Luftwaffe pounded British cities and fac...

Is It Safe to Use Free Papers

Is It Safe to Use Free Papers Is It Safe to Use Free Papers? The answer to this question is fully in the aim with which the free papers are to be used. It is an obvious fact that submitting a free paper to your school involves great risk to be expelled for plagiarism. Free papers can be downloaded by numbers of students and you have no guarantee that if you use it your call mate will not use the same paper as well. Of course free papers can be of use if you download them jut for examples. Completion of some of the written assignments requires knowledge of the structure and writing skills. If you go online to take a look at free papers to be used as samples it can help you understand the layout of the paper, some basic features, writing style to be used, etc. It is not a secret that for an average student leisure is a lot more pleasant way to spend time and money then then doing a written assignment therefore using a free paper from the Internet which is instant and doesnt cost anything seems very attractive. Some cannot stand this temptation and as a result and up having issues with plagiarism. The only safe alternative is ordering a custom written paper which will assure originality and quality. Moreover the free papers cannot be used as referential material or a source they can only serve as visual aid to let you better understand how work should be written. So next time when you go online trying to download a free paper think twice before you use it.

Disparities in Health Care and African Americans Distrust in Essay

Disparities in Health Care and African Americans Distrust in Physicians - Essay Example Susan., Jenny, K. Miller and Lily, A. Arasatnam, 2003). Disparities are also seen in the unwillingness of African Americans to participate in clinical trials due to distrust (Giselle, Stephen and Diane, 2002).Research has also shown that African Americans seek treatments less frequently than the whites, they are also less likely to accept physicians at the end of life due to views that there is nothing that can be done. As a result, African Americans have a larger share of the burden linked to mental illness and other diseases. They are also resistant to accept decisions that save life as they do not trust physicians to promote their best interests at the end of life care (Siminoff and Robert, 1997).Studies have also shown that, if an African American patient pays a visit to a white physicians, there is less involvement in decision making, less partnership, lower rates of trust and lower levers of satisfaction in the care (LaVeist, Kim, and Janius, 2000).Lack of treatment may be due to absence of resources, insurance obstacles, cultural believes, attitudes and mistrust in the health care institutions. Disparity in health care is also due to lack of knowledge among the African Americans hence they have misconceptions which may preclude them from adopting such medications as viable forms of treatment (Schnittker, 2004).Such misconceptions includes the belief that treatments are ‘experimentally’ or mind altering. Studies have also shown that religious orientations can also reduce the willingness to take Psychiatric medications especially if they are deemed as ineffective in comparison to divine influence (Schnittker, 2004). Trust is also very important for all medical decisions such as using Psychiatric medications and adherence to medical regimens. Trust plays a very critical role in those cultures that have indigenous traditions that are contrary to treatment methods. It is therefore an important component of physician-patient

History Assignment Example | Topics and Well Written Essays - 250 words - 5

History - Assignment Example According to OXO (2010), in 1990, Ferbers engaged in research about kitchen tools, liaising with Smart Design and later came up with OXO Good Grip kitchen products. The products attracted so many people at a show held in San Francisco having hit the US market massively in 1990. The secret for the success of OXO kitchenware products was their low prices and wide variety. Ferber sold his company to General Housewares Corporation in 1992 later retiring from the company’s management in 1995. The company has grown to a point of making more than 850 products for different parts of the home. Some of the products that the company currently makes include cooking tools, barware, garden tools, trash cans, household cleaning tools, lighting, office products, storage and organization products, bath cleaning tools and accessories. In terms of economic growth, the company achieved an yearly growth rate in sales of close to 27 percent from 1991 to