Marketing Management and Strategy Essay Example | Topics and Well Written Essays - 3000 words

Marketing Management and Strategy - Essay Example Different Firms use different strategies for the local and foreign marketing management. The main aim of this report is to critically analyze the international operations of an organization and the chosen company for the purpose is Coca Cola which is such a successful company due to its unique strategies. The Coca Cola Company is known widespread for its fizzy carbonated soft drink which is being sold in stores, cafeterias and retailing machines within more than 200 countries. Coca-Cola head offices are situated in Atlanta, Georgia, from where it was originated. The Coca-Cola Company actually produces beyond three thousands drinks and possesses four of the topmost five brands of soft drinks (Coke, Diet Coke, Sprite and Fanta). ‘Coke’ brand is among the world’s top familiar and extensively sold profitable products. Its biggest competitor is Pepsi. Though coke has been fronting a lot of criticism from many NGOs due to the presence of huge amount of Acid and the unhealthy impacts of the carbonated water but it has built strategies to overcome these and is still most familiar and favorite drink. Additionally the company is known for its ethical and safety considerations (Ford, Stephens, & Cooper, 2007). Initially this carbonated drink was envisioned as a patent medicine in the time it was first invented during early nineteenth century, then Coca Cola was subscribed by wise businessman, named Asa Griggs Candler, who made belligerent marketing strategies and enthusiastic marketing campaigns which steered the brand ‘Coke’ to be the most super and widely accepted brand in the world through the twentieth century. While confronted with charges of tenacious lateral impacts on the health of customers and unchallenged practices of the Coca Cola Company, Coke has continued to be a widespread soft drink in the twenty first century as well (Ford, Stephens, & Cooper, 2007). The company has also made its 2020

Should the N-word be removed from the version of the The Adventures of Essay

Should the N-word be removed from the version of the The Adventures of Hucklberry Finn - Essay Example There are two reasons why censorship of the book should not be allowed. First, it goes against the spirit and letter of the Freedom of Speech provisions in the constitution of the country. Second, there is nothing inherently sinister about the word ‘nigger’. In other words, the author, instead of reinforcing the negative stereotype of black people, is only showing the abusive usage of language by their white owners. Moreover, the language used in the American South during the antebellum years can only be truly captured if such words are included in the novel. The essence and literary style of the Realist genre, which the novel employs, would be lost if political correctness is given importance over real substance. Also, since the civil rights movement of 1960s, the usage of the word ‘nigger’ is substituted by the more acceptable ‘black Americans’. But the change in nomenclature has not translated into change in their social status. Despite the U nited States presently boasting a black President, the community lags behind white folks in many respects. In this sense, this token change was merely euphemistic. Terming the language in the novel as being abusive is to miss the point. Author Mark Twain is playing the twin roles of writer and historian in the book.